Priorities
what you prioritize and want to focus on
Priorities is a lens for naming what a newsroom wants to focus on and put first when time and attention are limited. For a media organization, priorities decide what gets done and what waits. A team might pause here to check whether their stated priorities match where their effort actually goes.
Questions to explore
- What matters most in this workflow right now, and why?
- Where is our attention going that does not match what we say we value?
- If we could only improve one thing here, what would it be?
- What are we treating as urgent that could actually wait?
- How will we know our priorities have shifted?
Expert voices
“Overproduction is already a problem in journalism. Use AI to free time for journalism that has real impact, not to publish more.”
“You cannot check every claim. Select what to work on by asking whether it is relevant and whether it could hurt someone.”
Things to consider
- Stated priorities and where effort actually goes are not always the same.
- Choosing a priority means accepting what you will not get to.
- Priorities drift over time, so they are worth revisiting on purpose.
Pull Priorities when it is relevant and set it aside when it is not. Pair it with the other Perspective cards, lay them out on a table, and use the questions above to get everyone on the same page. Capture what you discuss on sticky notes or in a shared doc.
