Goal(s)

what specific results you want your ai solution to achieve

This card covers the specific results you want your AI tool to achieve. A clear goal keeps the work focused and gives you something concrete to judge it against later. Vague aims like saving time tend to drift, so it helps to say what success would actually look like.

Questions to explore

// use these as prompts in a workshop or on your own. There are no right answers.

What specific result would make this tool worth the effort to build?
How would you know, in plain terms, that the goal has been met?
Whose problem does this solve, and how do they describe that problem?
What are you willing to trade, such as speed for accuracy, to reach the goal?
What would count as the tool failing, even if it technically works?

Expert voices

// notes from the journalists and AI experts who helped shape this kit

“Define what success means for an AI-supported journalism project before it starts. If you cannot name what success looks like, you will not know if the tool helped.”

Ola Möller and Barbara Gruber, MethodKit and DW Akademie

Things to consider

A goal you cannot measure is hard to know you have reached.
Solve one clear problem well rather than several at once.
State the goal in the words of the person it serves.

using this card

Pull Goal(s) when it is relevant and set it aside when it is not. Pair it with the other AI Solutions cards, lay them out on a table, and use the questions above to get everyone on the same page. Capture what you discuss on sticky notes or in a shared doc.