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category: journalism section: journalistic process page: /card/content-transformation

Content Transformation

creating and adapting content to different formats and platforms

Content transformation is adapting a story into different formats and platforms, such as turning an article into audio, video, or a social post. The core reporting stays, but the form changes. AI can help reshape material across formats, so the question is what carries over well, what gets distorted, and how much the original is changed in the process.

Questions to explore

// use these as prompts in a workshop or on your own. There are no right answers.

How do you adapt a story across formats and platforms today?
Which format changes take the most effort or tend to lose something along the way?
Where could AI help turn one piece of reporting into other formats?
How would you make sure a reformatted version stays accurate to the original?
What gets lost when a story is reshaped automatically rather than by a person?

Expert voices

// notes from the journalists and AI experts who helped shape this kit

“Would you clone your journalists' voices to create audio versions of stories and news? Voice cloning mixes automation gains with copyright questions.”

Anastasiia Korinovska, Suspilne

“Combine text, image, audio, and video. How can journalists tell stories for multiple senses and platforms?”

Steffen Leidel, DW Akademie

Things to consider

Reformatting can quietly change meaning, so check the new version against the original.
Decide which formats are safe to automate and which need a human hand.
A different format may need different framing, not just a different shape.

using this card

Pull Content Transformation when it is relevant and set it aside when it is not. Pair it with the other Journalism cards, lay them out on a table, and use the questions above to get everyone on the same page. Capture what you discuss on sticky notes or in a shared doc.