AI Disclosure
how you explain and communicate your use of ai to your audience
Audiences increasingly want to know when AI played a part in what they read or watch. This card helps a team decide how and when to tell them: what counts as worth disclosing, where the note goes, what words to use. The goal is honesty that builds trust rather than confusing or alarming readers.
Questions to explore
- Which uses of AI in your work do you think the audience deserves to know about?
- Where would a disclosure go so readers actually see it?
- What wording explains your AI use clearly without sounding defensive?
- Does disclosing every minor use help readers or just create noise?
- How will you keep your disclosure practice consistent across the newsroom?
Expert voices
“How do we make sure audiences do not doubt the authenticity of our content? Should AI-assisted content be labeled, and if so, how?”
“Disclaimers often depend on the digital and AI literacy of your users and carry a high risk of creating mistrust or uncertainty. How do you explain AI use in a meaningful way?”
“Should we publish the prompts used to create infographics and research summaries? Do we add watermarks to AI-produced images?”
“Document and clearly communicate, to your team and to your audiences, when and how AI is used in content production, and when and how the human team intervenes.”
Things to consider
- Decide what level of AI use crosses the line into worth disclosing.
- Plain wording builds more trust than legalistic notes.
- Consistency across stories matters as much as the wording itself.
Pull AI Disclosure when it is relevant and set it aside when it is not. Pair it with the other AI Conversations cards, lay them out on a table, and use the questions above to get everyone on the same page. Capture what you discuss on sticky notes or in a shared doc.
More AI Conversations cards
